Product: Annual Convention on Acoustics
Skills: Brand design
Date: 2023
The Forum Acusticum is a convention on acoustics and sound organised annually by the European Acoustical Society.
The convention is held every year in a different city, and therefore, it must have a new visual identity for each edition. In 2025, the venue is Malaga.
Malaga elements
It is necessary to find distinctive elements of Malaga or Spain for this new edition. From there, several options arise to explore: the Fair, the ‘M’ of Malaga, Picasso, the virgulilla of the ‘Ñ’, the street lamp…
Proposals
Based on all these elements, proposals are made for each path and design and colour iterations are drawn up within each concept, leaving two as finalists: Picasso and the Malaga street lamp.
Logotype
The final option is the Farola de Málaga surrounded by sound waves. It opts for bright colours and a corporate gradient of orange, yellow, green and blue.
Brandbook
Once the final version of the logo has been approved, the brandbook has to be drawn up. This is done two years before the event is held in order to work on communication in advance. The brandbook is an essential tool from which all the materials needed for the convention will be adapted: posters, flyers, website, etc.