Product: KWCC Johnnie Walker Bottle
Skills: Editing & motion graphics
Date: 2023
Artist Okuda San Miguel teams up with Johnnie Walker to create a limited edition bottle of whisky.
A piece is proposed to present the bottle through the artist’s own vision, showing the creative process in his studio and his relationship with Madrid.
Keep Walking City Collection
In the ‘Keep Walking City Collection’ series, Johnnie Walker collaborates with Air Ink to raise awareness about pollution in cities. To do this, artists from around the world design their own bottles with this ink made from the same pollution.
Concept and Test
The piece goes a step further, integrating Okuda’s art into the buildings of Madrid, the city to which he pays homage with his design. A preliminary approach is made with visual tests on several emblematic buildings in the city.
Motion Graphics
Once the piece was shot on location in Madrid and in Okuda’s studio, a product-only shoot was made for the presentation of the bottle. In this way, the video integrates Okuda’s art on location and also his creative process on the bottle.