Product: Custom designed skis
Skills: Motion graphics & graphic design
Date: 2019
Kustom Skis is a brand of customised skis, with a quality product and manufacturing and an important aesthetic component.
A comprehensive collaboration is envisaged, ranging from product customisation to brand communication.
Custom design
Kustom Skis has a very young team focused on sales and customer contact, but needs to bring its external design service in-house.
Technical mentoring
Several trainees are trained in Illustrator so that they can carry out the customisation process except for the most demanding designs.
Team coordination
A work process is developed for trainees to manage the sale and design of skis. So that they only need supervision.
B2C Communication
In terms of communication, the brand has two essential needs: to explain its buying/selling process and to show the aesthetic and technical possibilities of its product.
Social Media content
Graphics and videos explain the purchase process and the customisation of the skis, highlighting the quality of the manufacturing process and the special characteristics of each model.
Imagining skis
A large number of ‘dummy’ skis are designed so that users can imagine their ideal skis or even copy ideas when contacting the brand for customisation.