Product: Vegan and sustainable ice cream
Skills: Editing & motion graphics
Date: 2021
Pink Albatross is a vegan ice cream brand that is committed to sustainability without sacrificing the most important element: taste.
A piece is developed that puts the product at the centre, exploiting its striking visual identity and the succulent appearance of the ice cream.
Crowdcube
In a new round of funding on Crowdcube, the company seeks to show its success story, its philosophy and explain the reasons for its expansion. They need an explanatory video with motion graphics.
Teamwork
A simultaneous workflow is established, where product photography is done at the same time as post-production in order to obtain more accurate motion graphics results.
Neo-retro style
Given the visual identity of the brand, a neo-retro aesthetic is proposed, adding posterised film noise and striking typographic compositions.