Product: Winston Tobacco
Skills: Motion graphics
Date: 2019 – 2021
Winston’s POS communication poses a challenge: the consumer spends only a few seconds in the shop during their purchase.
A range of short animations are developed so that Winston can quickly catch the eye of the potential buyer.
Streamlined process
There is a high turnover of pieces, so the work process must be agile and iterative. Starting from the same aesthetic base, all the pieces of the successive campaigns are designed.
2D Motion graphics
Winston makes a comprehensive change to its brand, making it more modern and flat. The pieces, therefore, must breathe this new, simpler and more minimalist identity without losing impact.
3D Elements
For the most relevant pieces, 3D renderings of their products are made and combined with the flat designs to seek a greater visual prominence in the point-of-sale loops.